Corporate drone show at the BAUMIT Construction Day at the Red Bull Ring
More than 400 guests gathered at the iconic Red Bull Ring in Spielberg, Austria, for the Baumit Construction Days, nestled against the breathtaking backdrop of the Alps. The event provided the perfect setting for a special highlight: a custom-designed drone show featuring 200 drones, which brought the evening to a spectacular close.
The Red Bull Ring is one of Europe's most renowned event venues, offering a unique atmosphere amidst the alpine landscape. This combination of modern infrastructure and natural scenery made the event an unforgettable experience for all guests.
A personalized drone show was the highlight of the evening.
As the highlight of the event, the drone show transformed the night sky into a stage for a breathtaking visual spectacle. The 200 synchronously controlled drones formed precisely coordinated motifs that impressively reflected the Baumit brand and its values.
From dynamic animations to clearly recognizable brand visuals, a show was created that uniquely combined technology, creativity and storytelling.
Brand staging from the air
The drone show offered an innovative way to bring Baumit's brand message to life emotionally and visually. Compared to traditional show elements, a drone light show allows for customized design and precise presentation of logos, symbols, and messages.
The three-dimensional display in the sky creates a completely new form of brand communication: content is not just shown, but experienced. The combination of movement, light, and music creates an emotional connection that goes far beyond traditional presentation formats.
Especially at high-quality corporate events like the Baumit Construction Days, a brand is transformed into an experience. Guests are actively involved in the event and perceive the brand values in a lasting and impressive way.
Furthermore, a drone show offers the opportunity to present complex content visually in a clear and understandable way – from brand logos to product worlds to symbolic images that stand for innovation, quality and progress.
Compared to fireworks or traditional light installations, drone shows impress with their flexibility, precision, and repeatability. Content can be precisely planned, adapted, and tailored to the specific target audience – a crucial advantage for modern brand presentations.
